While Flash may still be a pervasive form of advertising online, mediaFORGE has just introduced an HTML version of its dynamic ad technology. The online retargeting company hopes to attract new clients who are focused on consumers that shop and purchase directly via their tablets and smartphones.
mediaFORGE CEO Tony Zito discussed the new format, which was brought about by the expanding mobile marketplace, and stated that “We’re seeing a dramatic increase in the number of consumer mobile purchases among our clients, With the trend of mobile shopping expected to grow, we saw an opportunity to position mediaFORGE at the leading edge of dynamic offerings to re-engage mobile consumers.”
By analyzing the needs of clients and prospects with products and anticipating the growth potential of the mobile market, mediaFORGE worked to develop a product that could keep their clients current in the world of online marketing.
