/introduction/newsletter_archive/goodiestogo/article.php/3476291/August-26-2002---Newsletter-195.htm August 26, 2002-- Newsletter #195

August 26, 2002-- Newsletter #195

By Joe Burns

Goodies to Go (tm)
August 26, 2002--Newsletter #195

This newsletter is part of the internet.com network.

Goodies Announcement

Just in case you missed it before, the new Beyond HTML Goodies book has just been released!


Go beyond the basics and learn how the pros add and use dynamic HTML features and advanced JavaScript techniques. Beyond HTML Goodies demonstrates dozens of new and different features readers can add to their existing Web pages using HTML and JavaScript. The book starts with simple text and image tips, such as adding a clock to a Web page or causing text to appear when the mouse moves over an image. It gradually builds to more complex tricks, including manipulating forms or working with cookies behind the scenes. Throughout the book, readers enjoy Joe's snappy style and "to the point" discussion of each "goody" in the book.





Goodies Thoughts - Why do I need a website?

If you're reading this there's a good chance that you already have a website or that you want a website and you probably know all the reasons.  Many of you, however, would like to either obtain or at least supplement their income by creating web pages for others.  There is not often too much money to be made in producing web sites for individuals to show off their family portraits, which means the targets will probably be businesses.  Most large businesses either develop their websites in-house or outsource the job to one of the many businesses that have been providing web site development services for some time.  This leaves the smaller businesses.  For every small business that has its own site, there must be hundreds within a short distance that dont have one, but could definitely use one. With the idea of providing some food for sales thought, we take a look here at some of the reasons small business use websites.

 The first reason might seem to be the most obvious; on looking closer we might revise our thought.  Businesses want to sell something.  This results in first thought being that the businesss website should sell something. This would suggest E-commerce.  Such a site might well be the answer for the business but is it really where they should start?  The process of selling something has several stages to it.  You have to have a product. You let people know about your product, persuading them of its virtues.  Once they are considering purchasing, you have to close the deal.  Finally you fulfill.  E-commerce can be involved all of these steps, except the first.

 In order to build an effective e-commerce site, you will need to be able to obtain a security certificate to set up and use a secure site.  You will need scripts or software to provide shopping cart capability.  You will need to provide methods of receiving payment by either incorporating credit card processing into your pages or by providing hooks into processing services like paypall.  Finally you will need to provide the product information, which might well be contained in a database of items.  All of these things are very doable, and there are tutorials in our collection to provide you with assistance, should you need it.  The question is, if you are going to sell a business on getting a new website, are you going to be able to persuade them of the virtues of all these things, as well as of your ability to effectively provide them?  I hope so; but in case there is any doubt, you might consider starting with a simpler approach.

There is another, very compelling reason for a business to use a website.  Image this situation.  You are driving along a highway and you pass a billboard for Joes Autos.  The billboard indicates they specialize in classic Chevrolets. Underneath that, you spot their address at fourteen twenty-seven North Thirteenth Street, and their phone number is 373-555-9385.  You also see their website address at www.JoesAutos.com.  As you are driving along you remember your old buddy Bill is looking for a classic Chevy to rebuild and you think he might not have heard of these people.  You decide to tell him about them.  Can you remember their phone number?  (Dont look back now!)  How about their address?  Now what about their website?  I know you remember that!  In fact, website addresses tend to be much easier to remember than either phone numbers or addresses.  In this way, the website becomes a back-up to the other forms of advertising the business is doing a sort of extension to their business card.  If you tell this story to a potential client, there is a strong likelihood they will see the virtue of what you are saying right away.  If they decide on a site, you will have the advantage of only needing to build a relatively simple one to get them started.  Once they have experienced what the web can do for them (and what you can do) you will find it easier to come back and sell them enhancements to their site.

I feel that every business should have a website.  I think of it as being as important as their phone number being listed in the phone book.  Every business owner knows how important that is.  No I revise that I think the website is more important in todays world than the phone number in the book because I use the website to look up the phone number or email address!  This world is changing!

 If you are hoping to sell web development services to small business, I wish you all the best.  We are going to need a lot of people like you in the near future!

Thanks for reading!


Q & A Goodies

Questions are taken from submissions to our Community Mentors. You can ask a Mentor a question by going to http://www.htmlgoodies.com/mentors/.

Q. I was wondering how to do more advanced stuff with the scrollbar. I can change the shadow the arrow and the main part. I wanted to learn
how to make the background a different color.

A. There are eight properties you can change for the scrollbars;
they are pretty self-explanatory...


If you were looking to change the "background" then you would probably look into changing the colors for Scrollbar-Track-Color.
Most people set these declarations in the body, but you can use them anywhere a scrollbar would appear. Example (placed between <head></head>):

<style type="text/css">
body { Scrollbar-Track-Color: red; }

Q. How do I make a hyperlink with no underline or color changing?

A. Its done using the CSS command "text decoration:none" add the following style sheet command in between the heading commands:

<STYLE TYPE="text/css">
a {text-decoration: none;}

This makes all the links not have underlining.

If you just want one link on the page to not be underlined just add it to the link itself:

<A HREF=http://www.somewhere.com style="text-decoration:none">The Web Design Resource</A>

Q. How do Imake a navigation bar down the side of my page?

A. You can set it up using tables that are nested into each other.
I have an example set up with the code since it is a little complicated to explain without seeing the code. It's set up with 3 tables and I have each table color coded so it's a little easier to follow the code. You can check it out here:

Q. Recently we have discovered that someone has taken pictures from several of our web sites and is using them on his site to advertise. I know there are JAVA scripts to disable right clicks and make this sort of piracy more difficult with Explorer.
Is there ANY way to stop this if the person uses Netscape?

Keep in mind that the images on your site cannot be 100% protected from people taking them. There is a way around the "no right click" script.  But it might slow them down if they don't want to go through the extra effort. I have tested this script in Netscape Navigator 4.7 and it works. I think it should work in most of the browsers but I am not sure as to which ones.

Place the folowing code between the <HEAD></HEAD> tags of your HTML code.

<script language="JavaScript">
No rightclick script v.2.5
(c) 1998 barts1000
Don't delete this header!

var message="Sorry, that function is disabled.\n
This Page Copyrighted and\n
Images and Text protected!\n

// Don't edit below!

function click(e) {
if (document.all) {
if (event.button == 2) {
return false;
if (document.layers) {
if (e.which == 3) {
return false;
if (document.layers) {
// -->


News Goodies

A Kinder, Gentler Microsoft?
As the four-year-old case draws to its conclusion, the software giant puts on a kinder face in hopes to ease the punishment for its antitrust violations.

Click here to read the article


ICANN Approves Waiting List Service.
[August 25, 2002] Over the objections of its supporting organization, the board of directors gave VeriSign the go-ahead to test its expiring domain name service.

Click here to read the article


BT Loses Hyperlink Case
[August 23, 2002] It seems the U.K.'s largest telecom and -- a certain former vice president -- have something in common: taking credit for pioneering Internet technology. Prodigy expects the summary judgment will cease further 'frivolous' lawsuits.

Click here to read the article

And Remember This . . .

On this day in...

1998, a Federal Judge ruled that the export restrictions the government had been enforcing on encryption technology were unconstitutional. The battle continued though, because the government appealed her decision.

1996, the Chinese government started blocking access in China to websites it deemed unsuitable.

1970, Guitarist Jimi Hendrix opened the Electric Lady recording studio in New York City.

1957, Ford Motor Company rolled out its first Edsel, considered by many to be the Ugly Duckling of the automotive world


Thanks for reading Goodies to Go!


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