Over seven million professionals and 45 percent of Fortune 500 companies use Semrush as their digital marketing and SEO tool of choice. With pricing that starts at over $100 per month, should you be next? We will help you make that decision with this Semrush review. We will look at its features, benefits, and pricing.
What Is Semrush?
Semrush is a jack of all trades for SEO and digital marketing. It helps users gain valuable insights and boost their online visibility via features that cover the following areas of search engine optimization:
- Campaign management
- Competitive research
- Content marketing
- Best SEO Software (Free and Paid)
What are the Features of Semrush?
You may be wondering why someone would pay over $100 per month for an Internet marketing tool. The answer to that is simple: With Semrush’s impressive feature set, you will have several SEO tools at your disposal to help boost your online business. Use each to gain a competitive edge, and that Semrush monthly subscription will more than pay for itself.
Before we dive deep into what Semrush has to offer, here is a quick look at some of its highlights that help it reach such a premium price point, starting with content marketing.
Semrush makes it easy to find topics to write about, and you can use SEO content templates to ensure everything that is written will get you the highest ranking possible. Tracking posts is easy to do, as is auditing in-house and competitors’ content so you can see what works and what does not.
Speaking of the competition, Semrush offers competitive analysis via competitor benchmarking, traffic, and market exploration. It has keyword and domain analytics, advanced reporting for stakeholders and clients, and more.
Now that you have a quick preview of what Semrush has to offer, let us take a more detailed look at this all-in-one digital marketing tool.
If you have never used a tool like Semrush before, you may feel a bit intimidated by its user interface the first time it appears on your screen. Is this due to a poor design? No, as there is simply a ton of information and options at your fingertips. Start toying with it, though, and you will find Semrush to be quite intuitive and easy to use since it offers quick tips as you mouse over features. If you are unsure of what something is or what it does, place your cursor over it to see a brief explanation.
The dashboard has multiple modules for viewing your traffic and analyzing domains, plus you can input keywords to start tracking them. While you can find everything you are looking for here, Semrush also makes it easy to connect to support in case you need it.
Finding the best keywords for your site is quite simple with Semrush. To get started, all you have to do is SERPs.
As mentioned earlier, content marketing is a strong suit in Semrush, and this is reflected with its position tracking tools. Input keywords, and you can get insights into how your pages will rank when people search for them. Beyond showing your positioning in search engines, Semrush also offers social media tracking so you can shore up your marketing efforts in various departments.
It may seem as if Semrush does everything well. If you want in-depth analysis of your search engine rankings, you have it. And if you need robust keyword research, that is at your fingertips too. Where does Semrush really excel, though? With competitive research.
Spying on competitors is a great way to up your SEO game, and Semrush makes it incredibly easy to do. The Market Explorer feature helps you find websites similar to yours. You can then see how they get traffic, so you can devise a detailed plan to get more visitors to your site via social media, search, referrals, and so forth.
You can use keywords to gain a competitive edge too. Type some in, and Semrush will display competitors’ sites and show how they compare to yours from a keyword usage perspective. From there, the tool will reveal all of the sites’ top-ranked keywords, plus an analysis of whether or not you can target those words successfully.
Another competitive tool worth mentioning is the Topic Research feature. Enter a keyword, and it will generate a massive mind map detailing headlines your competition has used on that topic. If you have trouble coming up with headlines or topics for your articles or blog posts, this tool can save the day.
If you had to pick a downside to Semrush, it would be its pricing, although you could certainly say that you get what you pay for in this case. The cheapest plan starts at Link Building Strategies for SEO
Should You Use Semrush?