Although most mobile apps are predictably applications to entertain users, make them more productive, save them money or find good, enterprise apps are beginning to gain some momentum. Many large corporations are taking a close look at how they can use mobile apps in their businesses, and developers are eager to fill the void.
Banking apps the allow customers to manage their accounts via their mobile devices are not as popular as app that allow folks to broadcast their afternoon drama, but enterprise applications are where the real revenue lies.
Enterprise apps do face a tough hurdle for acceptance in the corporate environment. Apps that work on the iPhone, Android, BlackBerry, Windows Phone 7, Windows Mobile, Symbian, Palm, Nokia, and on and on, are difficult to come by. It’s also hard to find a corporate environment that specifies that their employees use one specific mobile device, unless you’re talking about Google or Microsoft. Yet developers are interested in creating the apps, and the enterprise world is taking note.
