Bing Ads is rolling out a new Dynamic Search Ad (DSA) feature in the US and the UK. DSA automatically matches website content to search queries, and it can even dynamically generate ad headlines. As a result, headline owners no longer have to specify keywords for their ad campaigns or write their advertisements themselves.
Experts say the tool can help websites find potential new keywords to target in their SEO campaigns. DSA could also streamline the process of creating ad campaigns for large ecommerce sites.