By using a combination of CSS3 animation, HTML5 and Wufoo forms, Optimum7 has created an interactive form used for lead generation that brings traditional web forms into the modern age. CSS3 is compatible with mobile browsers, bringing the new forms to mobile users as well.
The Chief Designer at Optimum7, Anthony Calzadilla, believes that traditional web forms are often overlooked by users, and stated that “Online users have become ‘snow-blinded’ by the over-saturation of dull forms on the Internet, which causes them to automatically ignore them. I hope that by making the marketing form fun, we can increase the amount of users that see and fill out the form.”
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