Many small business owners start out with lofty goals, but have no idea how to use the web to grow their business online. This article outlines five common mistakes that could doom your website from the start.
Even in 2010, some companies are still thinking in 20th century terms. Even today, the musician Prince stated that he thought the Internet was dead, and there was no reason for him to use the web for music distribution? He is wrong, because all of his peers, and competitors, are already online–and they aren’t going anywhere.
Which brings us to the next potential pothole…knowing your audience. Perhaps Prince feels that he knows his audience, however even his older fans have embraced the web. Failure to know who you are trying to reach can be a fatal flaw to an otherwise flawless plan.