Link building is an important aspect of any search engine optimization (SEO) campaign. Keeping track of link building success or failure is crucial, as it can make a valid difference to your site’s success.
Your search engine ranking position (SERP) can be largely improved by gaining a number of high quality links to your website. By using tools such as Google Analytics (GA), you can check to see where your traffic is coming from. A hot link to your site will show up on GA, and will let you see if your linking strategy is working.