Web Design Is a Vital Part of an Online Business
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Date: 1/31/2018 @ 2 p.m. ET
Most online businesses recognize the importance of their website, however many of them don't understand just how vital the actual web design process is. Rather than using the latest whizbang gimmicks, flashy animations and graphics, a web designer should endeavor to use a clean, easy-to-use website that provides easy access to information and products or services.
A website's navigation is an important aspect of website design that cannot be ignored or glossed over. If a potential customer cannot find what they are looking for on your website, they are very likely to leave and not return. A fully-functional search feature, along with a well thought out menu system and taxonomy can go a long way to solve the navigation issue.
The color scheme of a website is also important, but the real issue is the use of glaring background colors or images, and font colors that are hard to read. If a visitor to your website can't read the text on your site without making a serious effort, your business will be an epic fail.
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