Is WordPress your top choice for building your eCommerce website? If so, then you will need to use plugins to make it happen. Here is a list of some of the top eCommerce plugins for WordPress that can help your online store flourish.
Ecommerce and Storefront Plugins for WordPress
The eCommerce plugins for WordPress listed below are not in any particular order, nor are they the only options available if you want to build your own store in the WP CMS. However, the plugins listed below are considered the best for managing an online store or business if you are using WordPress versus another storefront option.
Read: Shopify versus WordPress: A Comparison Guide.
Out of all of the WordPress eCommerce plugins, WooCommerce is the most popular, and with good reason.
For starters, the plugin (which also acts as an eCommerce platform) gives you hundreds of themes and extensions to choose from to tweak your site to fit your precise needs. Since all stores on the Internet are not created equal, you’ll be glad to know that you can sell either physical or digital products with WooCommerce installed, making it an excellent choice for all types of online entrepreneurs.
What’s one of the best ways to grow your revenue in eCommerce? By having affiliates promote and sell your products, and WooCommerce makes it easy to integrate this into your site so that you too can sell external products for extra cash.
Managing your inventory is a must when running an eCommerce site, and WooCommerce makes it simple to do it yourself or assign the task to a store manager. And when it comes to payment and shipping, you’ll like the fact that WooCommerce has integrated support for the most prominent payment gateways, plus the calculation of shipping and taxes.
BigCommerce is an eCommerce platform that’s fully hosted and integrates seamlessly with WordPress, thanks to its plugin. You can enjoy the best of both worlds via BigCommerce’s scalable eCommerce engine combined with WordPress’ vast customization capabilities. Use BigCommerce to manage your product catalog, payment processing, order fulfillment, and more on the back end while using WordPress on the front end.
BigCommerce allows you to expand your reach by selling across multiple channels. So instead of only selling via your site, you can also sell via Amazon, Instagram, Facebook, etc. This feature alone could make it worth your time.
Forms can play a massive part in helping your eCommerce site thrive, which is why WPForms is a plugin worthy of your attention. You can use it to build forms in the easy drag and drop style, and it has over 100 templates to fit your needs.
Whether you need to create contact forms, payment forms, survey forms, registration forms, or newsletter forms to increase the connection between you and your customers, WPForms can help. And if you’re looking to boost sales via promos, this plugin makes it super simple to add coupon code fields to your order forms.
All in One SEO
You can have a fantastic online store filled with top-notch products, but if nobody sees it, what’s the point? That’s where All in One SEO can help, as the WordPress plugin specializes in making sure your site and its content are highly visible and searchable.
Instead of tackling the complicated task of SEO on your own, let this plugin give you expert recommendations that can make a huge difference in your rankings.
Browser push notifications are an excellent way to bring users back to your store, even if they’re surfing on another website. Use the PushEngage WordPress eCommerce plugin to create personalized messages, product announcements, cart abandonment reminders, and more.
Easy Digital Downloads
As you can tell by its name, the Easy Digital Downloads plugin lets you sell digital downloads via your WordPress site.
Beginners will like its user-friendliness, as the plugin makes it simple to add new digital products so customers can snag them.
Other features worth mentioning include tons of proprietary themes to give your download site an eye-catching look, as well as integration with hundreds of extensions to boost your marketing efforts, add payment gateways, and more.
If your online store focuses on digital products or subscription-based services, MemberPress could be the WordPress plugin that fits your needs. And if you have pay-per-view content on your site, MemberPress can work wonders with that as well.
Online teachers and gurus will enjoy the plugin’s built-in course builder, which lets you create and sell courses quickly. And if you don’t want to release all of your content at once, you can use the content-dripping feature to get it out to customers like Prime Video, or other entertainment apps do.
You’ll need deep insight into your store’s performance if you hope to maximize its potential, and this Google Analytics plugin can give you just that. Get eCommerce and user behavior reports, track your sales, ads, and referrals, and see what’s going on with your shopping cart abandonment. MonsterInsights will help you make the necessary tweaks to skyrocket your sales with a clearer picture of how your store is performing.
Do you need more leads for your eCommerce site so you can grow your email list, increase sales, and convert your traffic into cash? Then OptinMonster is a plugin that can help.
Its drag and drop functionality makes it easy to use, and you’ll enjoy all of the functional and beautiful templates, seamless integration with WooCommerce and Shopify, plus its conversion tools like floating bars, popups, and more.
What can boost your site conversions by as much as 15 percent? The use of social proof that builds instant trust and can convert casual visitors into paying customers.
TrustPulse will display a notification that someone else just purchased a product from your store whenever a visitor interacts with your site. Not only can this build trust, but it can also create a fear of missing out, which is powerful for convincing on-the-fence buyers to make a move.
A slow, laggy store is likely to fail, as customers will get fed up with long wait times. To keep your WordPress online store as fast as possible, use LiteSpeed Cache.
Having the ability to create high-converting landing pages easily can make a massive difference in your online store’s bottom line. With SeedProd, you can build landing pages that not only look great, but perform even better.
Some of the perks this plugin provides include Coming Soon pages that can boost your search engine rankings as you build your online store, countdown timers to create urgency and increase sales, and integration with WooCommerce to build custom product and checkout pages with ease.
If you don’t use social media for your online store, you will be leaving money on the table.
Use Smash Balloon to connect different social media feeds (Facebook, Twitter, Instagram, YouTube, etc.) to your site.
Growing your mailing list can help your online store prosper, as it lets you message customers with new product info, promos, and pitches that can convince them to make purchases. With Thrive Leads, you can use a drag-and-drop builder to create opt-in forms to grow your list, plus you can do A/B tests to see what types of messages work best.
Add in detailed statistics and reports, and you’ll gain tons of insight into how to better connect with your customers.
A fun way to boost your online store’s sales is through contests and giveaways.
You can create giveaways of your products to stir up interest in your brand, drive traffic to your store, grow your email list, and increase conversions. And to ensure that your marketing efforts never go stale, RafflePress is also loaded with many other promotion tricks you can use to attract new customers.