Automattic, owner of WordPress announced the acquisition of South African native and e-commerce enabler, WooCommerce. According to WooThemes co-founder, Mark Forrester, approximately 25% of all e-commerce sites use WooCommerce as a platform. WooThemes was co-founded in 2007 by three WordPress enthusiasts: South Africans Adii Pienaar and Mark Forrester, and Norwegian, Magnus Jepson. The business was initially just a WordPress theme builder with custom plugins, tools and support, but quickly grew to become one of the most prolific theme providers in the world. Read the full story here.