Now featuring interviews with four mobile gaming marketers at Wargaming, Pocket Gems, Gamevil, and TUNE and mobile gaming surpassing PC and console games in market share for the first time in 2016, mobile gaming is now a $37 billion dollar industry. The e-book details how mobile game marketers can succeed in the increasingly competitive marketplace and includes value tips around the most effective approaches to acquiring new users, Pitfalls to watch out for when attracting new users, time-tested ways to engage users, how to distinguish mobile games in a crowded marketplace. Continue reading this press release here.