Google’s made billions off its search and advertising business, providing the online masses with the roadmap and tools they need to navigate the Internet. Everything from e-mail and directions to news feeds and free videos are synonymous with its brand.
But Datamation has the lowdown on something most of us don’t even consider: Google’s getting a ton of critical information—sometimes illegally—from all of us to expand its online empire into new and even more lucrative markets. And it’s getting all this valuable data for free.