Saturday, July 2, 2022

Google Adds More Transparency to AdSense

Google has made two significant changes to its AdSense program that will affect websites running Google ads. First, AdSense can now remove ads from individual pages instead of only from entire sites. That means that if Google flags a page on your site for a policy violation, it can choose to stop serving ads only to that page, instead of to the entire site.

Second, Google is rolling out a new Policy Center that is aimed at helping website owners understand AdSense rules and provide information about where they might be in violation. Scott Spencer, Google’s director of sustainable ads, blogged that the Policy Center will be a “one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages.”

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