The massive growth of social media has had a huge impact on online retailers, who have struggled with the task of managing their social media marketing channels so that they positively affect their organic search results. Google and Bing now include social data in their indexing algorithms, so the management of social media has become even more vital.
The vice president of global strategy for BGT Partners, Andrea Fishman, recently talked about the importance of social media and digital marketing, stating that “57% of digital marketing impact is derived from SEO.” SEO is still a serious concern for all websites, but social media now has a symbiotic relationship with SEO that simply can’t be ignored.
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