90% of Flash on the web today loads behind the scenes in support of the pages analytics, causing plugin’s to slow things down. Beginning in September, Chrome 53 will begin to block Flash in favor of HTML5, which is light, fast, and saves battery life, according to the company. Google explains this is a similar change to one it made last September when Flash content became click-to-play with Chrome 42. The company’s upcoming December release of Chrome 55 will make HTML5 the default experience, and this will happen to all sites except those that only support Flash. Continue reading this story here.