BrightSign, LLC, the global market leader in digital signage players, today announced plans to demonstrate new platform software that will make it easier than ever to harness the power of HTML5 content in digital signage applications. The new software is integral to BrightSign’s powerful HTML Rendering Engine resident on the company’s latest portfolio of digital signage media players. Content authored in HTML5 opens up near-limitless possibilities for digital signage. It enables a rich viewing experience that builds on the interactivity popularized by today’s smartphones and tablets. HTML5-authored content takes advantage of touch interactivity, including the ability to tap, swipe and pinch. The ability of the viewer to self-navigate signage content ensures a highly personalized experience, creating a vital touch-point between proprietor and customer. Continue reading this press release here.