2. Concern: The content is good, but the page is a little dull.
Suggestion: Buy yourself a CD that's chock full of little icons. Set aside each new section and each new story with a little icon. When you thumb through a magazine, you'll notice that every new story has a visual representation. There is art involved. Carry that over into this page. We humans are visual animals. We like little pictures. We remember little pictures by associating the text with the little pictures.
I want little pictures!
Suggestion: Either let me do it, or don't mention it. Change the text out so that I can subscribe or unsubscribe right then and there or lose it altogether.
4. Concern: In your Q & A segments, you have the questions noted in italic text. I know that seems like the way to go, but every piece of my research has shown that readers are not always fond of italic text, especially those with smaller monitors.
Suggestion: Save italic for titles. If you want to set aside speeches, or a quote, or even just a Q & A text, use bold or a color. Don't use italic because some people won't be able to read it. My surveys have shown that bold is the top choice for setting text apart. See how that looks first. If you state that your headings are already bold, then think about making your headings bigger or a different font face. Set up a hierarchy of texts and try to avoid italic if you can.
Overall: The e-zine and the newsletter are becoming very popular methods of data and advertisement delivery. Allow the people to sign up themselves and give them solid information week after week and you'll find a very happy audience.
Don'tand you won't.
Joe Burns, Ph.D.
Always Remember: When it comes to designing your Web site, the most important person is not you, but your user.
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