dcsimg

How Google's RankBrain Works

By HTMLGoodies Staff

WEBINAR:
On-Demand

Building the Right Environment to Support AI, Machine Learning and Deep Learning


The Next Web has published a deep dive into Google's RankBrain technology that could be helpful for Web developers looking to drive more search traffic to their sites. For those who don't know, RankBrain is machine learning technology that contributes to the search rankings for some Google queries. More specifically, it uses artificial intelligence tools to help it understand the 15 percent of Google searches every day that the search engine has never seen before.

According to the article, "In 2016, a Googler named Andrey Lipattsev confirmed that RankBrain was now among its top three ranking signals for search, along with links and content as the other two most influential factors." It adds, "RankBrain is search results relevance on steroids. Simply put, you must improve your content relevancy to match the query intent. Yes, SEO best practices are crucial to traffic, and rankings are competitive than ever."

View article



Make a Comment

Loading Comments...

  • Web Development Newsletter Signup

    Invalid email
    You have successfuly registered to our newsletter.

    By submitting your information, you agree that htmlgoodies.com may send you HTMLGOODIES offers via email, phone and text message, as well as email offers about other products and services that HTMLGOODIES believes may be of interest to you. HTMLGOODIES will process your information in accordance with the Quinstreet Privacy Policy.

  •  
  •  
  •  
Thanks for your registration, follow us on our social networks to keep up-to-date