How Google+ Can Enhance Your Site's SEO Rankings

By HTMLGoodies Staff


Building the Right Environment to Support AI, Machine Learning and Deep Learning

As with other changes to Google, the emergence of Google+ has caused search engine optimization experts to reevaluate and revamp their SEO techniques. Others have been actively working on ways to buy SEO fixes, such as paying companies to "+1" a website, but in the end, good old fashioned top notch content is the best investment you can make for your site's SEO performance.

Google came up with the +1 concept as a way to take on the very popular Facebook "like" button. Like the Facebook like button, by clicking the +1 next to a URL a user has searched for, they are letting their friends and associates know that the site is decent in their opinion. If a user sees that several of their friends have +1'ed a site, it will likely play a part in them trusting the site and the information it contents, or the products it sells.

By paying for a company to get +1's on their client's websites, both the company and the client are violating Google's +1 policies. Their rule states that "Publishers should not promote prizes, monies, or monetary equivalents in exchange for +1 Button clicks."

Read the original article here.

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