Client-Side Marketing Challenges Point at IT and Web Dev Teams
The research data indicates the 3 biggest marketing challenges, these include IT and web development teams creating bottlenecks, a lack of time to test and optimize projects, and a desire for a single customer view without the necessary time, budget or IT resources. These in addition to an inability to keep track of customers due to numerous devices and channels and budget constraints also contributed the biggest challenges being faced by IT team today. Continue reading this story here.
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