Search Engine Algorithm Relevance Decreasing for Google, Bing

By HTMLGoodies Staff

The search engine industry, including Google and Bing, have already included social network data into their respective search engine results pages (SERP). Suddenly the rules have changed again, and instead of content, context is set to be king.

The context in which words appear is a golden egg for advertisers, who are now able to display relevant ads to a narrowly targeted audience. With the number of advertisers on Facebook, for instance, the need for advertisers to weed their way through SERPs to find customers is a thing of the past.

Search engine optimization (SEO) companies are getting nervous at the thought that they may have to change their strategy from working on high keyword rankings from search, to social network marketing, just to stay relevant. Companies like Facebook are eager for consumers to just throw in the towel and make their site the homepage that everyone sees when they open up a web browser.

View Full Article

Make a Comment

Loading Comments...

  • Web Development Newsletter Signup

    Invalid email
    You have successfuly registered to our newsletter.

    By submitting your information, you agree that htmlgoodies.com may send you HTMLGOODIES offers via email, phone and text message, as well as email offers about other products and services that HTMLGOODIES believes may be of interest to you. HTMLGOODIES will process your information in accordance with the Quinstreet Privacy Policy.

Thanks for your registration, follow us on our social networks to keep up-to-date