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Opera's Open Mobile Ad Exchange Delivers Ads to Mobile Users

By HTMLGoodies Staff

The Opera web browser company today announced that it will be delving into mobile advertising with the release of its Open Mobile Ad Exchange service, a cloud-based advertising platform that enables publishers to get their ads onto mobile web pages.

While the Opera Mini browser is the prime target of the new Open Mobile Ad Exchange service, Opera hopes to open the advertising service to other mobile web browsers. The service uses embedded JavaScript into web pages, which are then shown as ads within the page's content.

This new incentive from Opera is their first advertising venture. The company believes that it will be well received, as the ads will appear where users are used to seeing them, and more advertising revenue usually means better content for end users.

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