Brightcove: HTML5 Will Do the Job, No Flash Needed
Jeff Whatcott, vice president of marketing at Brightcove, stated that "We are investing to make it possible for publishers who are using the Brightcove online video platform to deliver both Flash and HTML5 video experiences with equivalent capability without requiring a lot of extra work."
Brightcove's HTML5 solution will enable developers to "target HTML5 devices without sacrificing the ability to customize the playback environment, gather detailed analytics, manage multi-bit rate delivery, and monetize their video with advanced advertising."
Their solution features a device detection function which detects non-Flash devices such as the iPad and switches between Flash and HTML5 according to the device the site's visitor is using.