Social Networking Sites Rank in Real Time on Google
These real time search results usually show up in the top rankings for the keyword or phrase that is searched, making them prime rankings, and SEO specialists are digging deep to learn the secrets that get those results to the top of the listings.
The real gold is in the details, and those details are comprised of links. Not just any links, but links from sites or users that have a valued reputation, similar to Google's PageRank technology. Google describes PageRank, a term they have trademarked, as a search technology that "relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves 'important' weigh more heavily and help to make other pages 'important'."
With social networking sites and real time search, Google uses that same concept, taken a bit more literally. It looks for a social networking member's friends, followers and fans. As established members follow (link to) other members, the value of that "link" is taken into account by Google's ranking engine, which leads to the linked site being listed higher in the search engine's results pages.
The bottom line is still the same as it has always been. Judicious use of keywords in titles, keywords in links and keywords in content, keywords in usernames, especially in unique, fresh content, tend to rank higher than those without those quality keywords. Put that together with fast loading pages, linkbacks from other sites, and combine that into your social networking practices and your pages will likely tend to rank higher in Google's results.
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