Golden Rules for Building the Perfect Web Design Portfolio

By Catherrine Garcia

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A portfolio of all your work is essential if you are looking for your next design job, be it full time or freelance. Employers and clients need to see your abilities, from which they will form a quick impression of how well you can execute their needs. By publishing your most spellbinding samples, you will be able to create a beneficial promotional tool that should work to expand your business opportunities. If you don’t have a portfolio yet, there is no better time than now to start building one. It will establish your credibility and expand your professional network. It could also help you in monetizing your blog for your web design endeavor.

You must understand that a personal portfolio is basically all about promoting yourself. With an online web design portfolio, you will get the chance to exhibit your work on a medium that accurately displays the work that you do. Potential clients will get a chance to see your amazing work and interact with your portfolio.

When you are creating a portfolio of your work, there are many things that you will need to consider — what to include, ways to describe them, ways to optimize your samples to how to promote your work. Listed below are a few tips and tricks that will help you in building that perfect portfolio.

Incorporate Your Finest Design Examples

The key to creating an excellent portfolio is remembering that quality wins over quantity every time. Just because you have worked on several projects, doesn’t mean that you should include all of them. Likely, not every project you worked on was fantastic. Take time to go through all your work and pick out only the ones that you feel are impeccable. Select works that exhibit the diversity of your experience and ability. It is also a good idea to include only the most recent of your samples. This will ensure that your portfolio accurately reflects your current expertise and skills. If you are just starting out and do not have much work to display, you can include mock-ups, personal design projects and the assignments that you did in school. This way you will also be able to express your unique vision and style.

Include Details

Do not upload pictures on your website just because they look good. Each picture must have a story to tell. Your design must always give the viewers a sense behind the work and what it has helped the organization to achieve. The story that you tell through your design must be able to express your role, the process that you adopted and its success. Be to-the-point so that people will have a reason to hire you. You might also consider creating a case study for each of the pieces. However, do not include it all on the same page. Create an option where the users can click to gather additional details. Your story must have a great beginning and an interesting conclusion.

Use a Call to Action

The best way to create an amazing portfolio is by first asking yourself what you expect from it. Some people might just want to increase their traffic and attract more readers, while others might want to get find a design job. Some also create a portfolio so that people can simply know who they are and what they do. You should have a clear idea in your mind regarding your expectations.

A call-to-action button on each page will help accomplish your goal. For instance, if you want to get a new job, you could include a “Hire Me” button. This call-to-action button can be linked to your portfolio, blog or the contact page.

Highlight the Job You Want

It is always a good idea to highlight the job that you are interested in. Focusing on a niche that you are good at, or are interested in, can prove to be highly beneficial for you. This makes it easier for the client to anticipate your needs. For instance, if you specialize in a particular area of design, don't forget to highlight it. It might be possible that you are transitioning to a new field, then you need to isolate any prior work and highlight only what you wish to do now.

Keep Updating as You Keep Improving

To maintain an impressive portfolio, reflect your talent well and keep updating the showcase as often as possible. Be sure to get rid of the pieces that you feel no longer reflect your best work.

As you keep on working for new clients, you are also getting the chance to create wonderful pieces for your portfolio. Even if you feel that the project isn’t very motivating, you must be sure that quality work is ensured each time. This will provide you with better opportunities in the future that can aid in further expanding your portfolio.

Website Optimization

No matter how great your website looks, it isn’t going to help you in any way if it isn’t optimized. By optimizing the images and the site as a whole, you make it easier for the audience to connect with you. Your site will rank higher in the search engine results and that helps to grab better opportunities.

You can optimize the images by resizing or compressing them. There are several tools that can help you with that. Ensure that your site loads quickly and the audience knows how to get in touch with you. Try including a contact form on each page. Learn the basics of SEO and implement them. You should notice that your site has started performing much better.

Be Straightforward

It is crucial to understand that no one is going to waste time in dealing with portfolios that have a complicated design or navigation. What you need to do is be absolutely straightforward with your website. When a prospective client visits your website, they should see only your best work.

Never try to slow the visitors by trying something that you have never done before. Choose something that is simple and yet elegant. Also, make sure that your site works perfectly well on all the popular browsers. If your site takes too much time to load or if your website appears to be broken, then there is an excellent chance that the lost viewers will never return.

Once you have designed your portfolio, remember to promote it so that people know about it. For clients seeking design talent, you have to bear in mind that it is your portfolio that shows that you are a professional. It is through your portfolio that the people will know that you have the ability to create amazing designs that will help their businesses achieve top goals.

Think of your portfolio as a tool for promoting your work and soon you will be able to impress potential clients.

About the Author

Catherrine Garcia is a freelance blogger and web developer. She is currently working as a freelance writer at MarkupTrend and managing content. You can follow her on Twitter.



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