With more mobile apps entering the various app markets every day, this week two UK companies have announced that they believe that web apps deserve their own icon. The web app icon would differentiate web apps from native apps so that consumers can easily recognize them.
Mobgets, a British app store, worked with digital communications agency Skyron, to develop the web app icon, and as Mobgets stated in a recent blog, “With the increased supply and demand of Web Apps – apps accessed over a network such as the Internet or an Intranet rather than locally – Mobgets acknowledges that consumers need to be made aware that an app is a Web App as opposed to a Native App as they do sometimes perform differently. With companies like Adobe, Apple and Google all throwing their might behind HTML5 and the development of Web Apps, it is clear that Web Apps are here to stay. Whilst in time, they may perform the same as native apps, we feel consumers need to be aware of the app format before buying.”
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