For any website, cultivating repeat visitor traffic is a key concern. Jason Hawkins has posted an article at Search Engine Journal that offers seven tips for building loyalty. They include the following:
- Have a Solid Website Design
- Be Transparent & Helpful
- Use Statistics & Case Studies
- Provide Social Proof through Customer Reviews & Testimonials
- Showcase Awards, Certifications & Credentials
- Develop Your Own Voice
- Take Advantage of Email Marketing