Report: 20% of Ad-Based Websites Devoted to Ad Fraud

By HTMLGoodies Staff

WEBINAR: On-demand webcast

How to Boost Database Development Productivity on Linux, Docker, and Kubernetes with Microsoft SQL Server 2017 REGISTER >

A new report from White Ops says that 20 percent of the ad-serving websites in existence get no human traffic at all. Instead, all of these sites' visitors are traffic bots intended for click fraud.

Similarly, the report says that 22 percent of desktop video ads are viewed only by the fraudulent bots.

The firm estimates that ad-fraud sites will generate $6.5 billion this year, which is actually a decrease from 2016's $7.2 billion in revenue.

View article

Make a Comment

Loading Comments...

  • Web Development Newsletter Signup

    Invalid email
    You have successfuly registered to our newsletter.
Thanks for your registration, follow us on our social networks to keep up-to-date