Web Developer Tips: Speed Up Your Site for Your Customers

The times they are a changing, at least when it comes to the time a person will wait for a web page to load. 10 years ago, 8 seconds was the norm…today, if your site’s visitors are waiting for longer than 3 seconds, they’re looking elsewhere.

Many people don’t believe that a few seconds of additional time waiting for a web page to load can be a deal killer, however, according to a report from Aberdeen Group, “Customers are Won or Lost in One Second,” which means that a one second delay could potentially cost your business a seven percent reduction in sales.

To enhance website performance, there are a few key issues to look for:

• Website complexity
  
• Regional differences
  
• Browser incompatibilities
  
• Third-party content
  
• Mobile applications
  

Some of the best practices used to combat these issues include testing your competitors for loading speed, looking at your site from your visitor

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s perspective, and recognizing your website

’

s performance as a business issue. With even Google penalizing sites for slow loading times, it

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s a crucial factor for running a successful online business.