Initiative from IEEE Standards Association Encourages Mobile Video Innovative

This week the IEEE Standards Association (IEEE-SA) announced an initiative that is designed to encourage mobile video innovation through the creation of interrelated mobile video standards. The standards development projects that are on the table include challenges such as the improvement of the quality of real-time mobile video communications, more efficient and flexible downloads and streaming video methodology and the ability to determine the quality of 3D video.

The managing director of the IEEE-SA, Judith Gorman, discussed the initiative, stating that “Mobile video is a phenomenally promising technology space, with the potential to transform and enable whole new applications and business models. But in order for that chain of events to be set in motion, significant challenges must be addressed in the areas of quality, user experience and cost of delivery, among others. With its deep understanding of video technologies and unique capacity for consensus- building and standards development, IEEE is the natural entity to catalyze the standards needs that mobile video requires for the industry to fulfill its potential.”

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