Cletra’s new AdCreator 4 has been built for development agencies, media suppliers and brand leaders to run multiscreen friendly cross-screen ad campaigns while leveraging just a single platform designed for streamlined ad creation with real ad campaign management tools including consolidated reporting and metrics across all screens. Celtra’s launch of a cross-screen brand display advertising platform is accompanied by a pilot program with selected partners on the media side: Turn, Undertone and Time Inc, who will not only be rapidly able to meet advertisers growing demand for cross-screen campaigns, but also get to contribute to the further development of desktop ad formats and simplified tracking of HTML5 ads. Check it out here.
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