Thirdpresence is now able to offer HTML5 VPAID. As the marketplace for premium in-app brand advertising expands. Advertisers need to be able to measure viewability, whether the transaction is programmatic or direct sold. HTML5 VPAID is an important part of the growing mobile in-app video advertising market, because it allows advertisers to accurately measure video viewability and add interactive elements to the video creative. Read the full press release here.
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