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A recent statistics report on top 100 successful e-Commerce sites, all the sites present rich content related to the products/services. Online shoppers expect relevant content data for their products on issues like feedback, expert reviews, warranty information, shipping rates, expected delivery timetables, additional product/service suggestions. Many e-Commerce experts say that lack of relevant content leads to shopping cart abandonment. The report also proved that websites that have focused on content have been successful such as Wal-mart, e-bay and Netflix. Read the full details here.