SEO Wars: Google to Penalize Slow Loading Websites
Although developers have known it was coming since the search engine giant wrote about it in December, the change was formally announced on Friday via its Webmaster Central blog.
Google's Amit Singhal and Matt Cutts stated in their blog "You may have heard that here at Google we're obsessed with speed, in our products and on the web. As part of that effort, today we're including a new signal in our search ranking algorithms."
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