Goodies to Go (tm)
April 26, 2004-- Newsletter #282

By Vince Barnes



Goodies to Go (tm)
April 26, 2004--Newsletter #282

This newsletter is part of the internet.com network.
http://www.internet.com
 


Featured this week:

* Goodies Thoughts - Choosing Search Engines
* Q & A Goodies
* News Goodies
* Goodies Peer Reviews
* Feedback Goodies  
* Windows Tech Goodies  
* And Remember This...

 


 

Goodies Announcement

The new Beyond HTML Goodies book is now available!

 

Go beyond the basics and learn how the pros add and use dynamic HTML features and advanced JavaScript techniques. Beyond HTML Goodies demonstrates dozens of new and different features readers can add to their existing Web pages using HTML and JavaScript. The book starts with simple text and image tips, such as adding a clock to a Web page or causing text to appear when the mouse moves over an image. It gradually builds to more complex tricks, including manipulating forms or working with cookies behind the scenes. Throughout the book, readers enjoy Joe's snappy style and "to the point" discussion of each "goody" in the book.

 

http://books.internet.com/books/0789727803

 

 

Goodies Thoughts - Choosing Search Engines


If you want to promote your website to increase the traffic it draws, and thereby increase the sales it can make, then the search engines are the first place to turn. Achieving the best possible position in a search engine results page, based on the searches people will make when looking for your product, can be the single most important thing you do for your site. It can make the difference between success and failure.

To obtain the results you seek often requires optimizing the pages on your site for the mechanisms used by the search engines. The trouble here is that they don't all use the same mechanisms. This means that when your site is optimized for one, it may not be optimized for another. Since you are going to have to choose a "pecking order" for the search engines for which you will optimize your site, I thought it would be useful to talk a little about the top search engines so that you can better focus your attention on those that should give you the best results.

Remember also that your top choice when optimizing should be the same as the top choice people would make when searching. One great way to find out which one that would be is to ask them! Start with the most obvious person. If you sell a product, you do so probably because that product holds some interest for you. Think about how you would search for it yourself -- that gives you the first answer to "how would a person who is interested in this product search the web to find it?" Next, you probably have a group of friends who are also interested in the same product. Ask them. Keep asking people, and keep good records of the results you get -- you are building yourself a valuable database.

In addition to the information you gather by this means, it is useful to know which of the search engines are the most popular overall. Ranking the search engines objectively is a bit difficult, but there are plenty of somewhat subjective rankings available to provide some guidance. It is also worth noting that some of the more famous names in search pages don't actually have their own searchers, but use one of the other engines services instead. America Online and Yahoo are both good examples of this (they are both powered by Google.)

Top of the list is most probably Google. Google also provides search results to AOL, Netscape (which is owned by AOL) and Yahoo. Sites that pay for position on Google will also wind up in searches conducted by AskJeeves, Lycos, Hotbot and Teoma.

Alltheweb and Inktomi contend for the next slot. Alltheweb (which is owned by Yahoo -- interestingly enough) gets its paid position responses from Overture (which is also Yahoo owned) as do Yahoo, MSN and Altavista. Inktomi (which is now also Yahoo owned) provides the search services of MSN and Hotbot and provides backup search services to Overture (another Yahoo company.) It is likely that Yahoo will be switched over to us Inktomi search very soon, at which point Inktomi's position on this list will be raised.

The next contenders for the list of top searches are Teoma and AskJeeves. These two are really one. Teoma is owned by AskJeeves and powers AskJeeves. As I previously mentioned, sites paying for position on Google also get into the paid position slots on these two search facilities.

Lastly, I should mention Open Directory and Looksmart. These two are human compiled directories, meaning that teams of people have evaluated the results you obtain from searches powered by these engines. Optimizing for these two may therefore be quite different from other optimizations. Open Directory is the provider of optional features on Google, AOL, Lycos and Netscape searches. Looksmart provides is own main and paid position search results.

Clearly, the selection of two or three engines as the focus of your optimizations can get you better positioning on a very large portion of all searches being conducted by web users. That's good news for us!
 

 

Thanks for Reading!
 

 

- Vince Barnes

 

Top

Q & A Goodies

Questions are taken from submissions to our Community Mentors. You can ask a Mentor a question by going to http://www.htmlgoodies.com/mentors.



Q. I have a Feedback form and have managed to get it to open the e-mail programme in order for the viewer to e-mail their feedback to me, but the problem I am having is to get the SUBJECT line to state "FEEDBACK".

A. If you want the subject line to be filled automatically you need to add "?subject=FEEDBACK" to the MAILTO link like this:
mailto:info@Your_Site.com?subject=FEEDBACK
Change FEEDBACK to anything else if you want something different!




Q. Could you please tell me how to link one page to a specific point on another page? Also, how do I link the top of one page to the bottom of the same page?

A. If you want to link to a spot on a particular page you can use the NAME ANCHOR. For instance if you had a long page and wanted to give the user an easy way to get back to the top after reading the article you would place this in the HTML near the top after the <BODY> tag:
<a name="top">
At the end of the article you would place this code:
<a href="#top">TOP</a>
That creates a link to the top of the page. If you want a link to a certain area on another page it is done in a similar way. On the page you want to link to you place the NAME ANCHOR in the spot on the page you want to jump to:
<a href="jump">Jump Here</a>
On the page you are coming from, the link would look like this:
<a href="#jump">Click here to Jump</a>
Here is the tutorial from the HTMLGoodies site:
http://www.htmlgoodies.com/tutors/pagejump.html





Q. How do you get your brower reset because I have no status bar and no scrollbar?

A. You could provide a link like this to reload the document:
<a href="javascript:window.location.reload()">Refresh</a>
When the link is clicked on it would refresh the page.
[If you wish to restore the browser status bar (in Internet Explorer) click "View/Status Bar"





Q. I am working with a button on my page:
<STYLE>
.start {font-size: 8pt; color:#ffff00; background:#cc3333}
.end {font-size: 8pt; color:#cc3333; background:#ffff00}
</STYLE>
<SCRIPT LANGUAGE="javascript">
function highlightButton(s) {
if ("INPUT"==event.srcElement.tagName)
event.srcElement.className=s
}
</SCRIPT>
The above is placed above </head>
Then the <FORM></FORM> lines are placed where I need them to be below <BODY>
<FORM NAME=highlight onMouseover="highlightButton('start')" onMouseout="highlightButton('end')">
<INPUT TYPE="button" VALUE="Hot Computer Deals Of The Week!" onClick="location.href='http://www.tigerdirect.com/email/kb/promo.asp?ID=1671'">
</form>
I would like the button to start out as it appears for onMouseout="highlightButon('end')"
When the page loads, it is the standard grey default size button. Using <STYLE></STYLE> I now have some control over the button size by specifying font-size: 8pt; Of course, nothing happens until the cursor is passed over the button.
I tried some [ onload= ] ideas that didn't work. Is there a way to control the initial appearance of the button?

A. I added a class attribute to the INPUT tag. I just used one of the classes you had already set in your styles, but you can create another one. The javascript helps with the changes.
<form name="highlight" onmouseover="highlightButton('start')" onmouseout="highlightButton('end')">
<input class="end" type="button" value="Hot Computer Deals Of The Week!" onclick="location.href='http://www.tigerdirect.com/email/kb/promo.asp?ID=1671'" />
</form>
I'm not sure which version of HTML you are using... I'm used to writing in XHTML 1.0, so I've made the tags lowercase and added a / to the end of the INPUT.




Q. I currently have a couple of javascripts that are used throughout my website. One for a date and another for rollovers. Can these two be placed onto one external js page with a single link to it, or should each be on separate pages with its own individual link?

A. Yes you can place both scripts in one ".js" file and point to it this way:
<script src="myscript.js" language="JavaScript"></script>
One thing you will have to be careful of though is that if both scripts use variable names that are the same one of them will have to be changed or you will have a conflict. If you are already using them both on the same page then this should not be a problem.


 

 

 

 

 

Top

News Goodies


'Critical' Windows Hijack Flaw Reported
[April 26, 2004] Researchers warn that the boundary error vulnerability could cause a buffer overflow and lead to system takeover.

Click here to read the article

 

 

 

IBM Takes Nano Chip Design for a 'Spin'
[April 26, 2004] A collaboration with Stanford could lead to reconfigurable logic devices, room-temperature superconductors and quantum computers.

Click here to read the article



 

HP: Trim the Fat with Efficeon Blades
[April 26, 2004] The computer and printer maker highlights new slim and low power server offerings as part of its 'consolidation' mantra.

Click here to read the article

 

 

 

FTC Appeals Rambus Dismissal
[April 26, 2004] The U.S. government looks to reverse a court decision it claims allows the DRAM manufacturer to collect as much as $3 million in royalties.

Click here to read the article

 

 

 

Calient Networks Positions for VoIP
[April 26, 2004] The photonic switch maker adds to its latest financing round as carriers eye VoIP and fiber-to-the-premises rollouts. .

Click here to read the article
 

 

 

Study: Increase in Security Training Paying Off
[April 23, 2004] After dragging their feet on the spend, organizations see their investments in security training pay off, CompTIA finds.

Click here to read the article

 

 

 

'Osama Captured' e-Mail is Malicious Trojan
[April 23, 2004] The 'Osama Bin Laden Captured' e-mail hammering your in-box today will attempt to download a Trojan if the embedded URL is clicked.

Click here to read the article

 

 


Rights to JPEG Patent Questioned
[April 23, 2004] A wholly owned subsidiary of Forgent takes digital file format providers like Adobe, Apple, HP and Xerox to court.

Click here to read the article

 

 

Wall Street Shifting to On-Demand Model
[April 23, 2004] Merrill Lynch's On-Demand Index signals investors are getting ready for pay-as-you-go software -- or at least learning how to value them as stocks.

Click here to read the article


 

 

DOJ Strikes at Global Online Piracy
[April 23, 2004] Coordinated international raids seek to dismantle syndicates distributing pirated material.

Click here to read the article

 

 

 

 


Top

Goodies Peer Reviews


 

Every week a site is selected for review. Each week, reviews of the previous week's selected site are chosen for publication on the HTML Goodies website.

 

The current week's selected site is published in Goodies To Go and in the Peer Reviews section of the website.  Current contact email addresses for submitting your site and for submitting reviews are published in Goodies To Go.

If you would like to have your site reviewed, sign up for the Goodies To Go newsletter in the Navigation Bar on the left side of this page. 

For full details about this program, see http://www.htmlgoodies.com/peerreviews
 

 

 


Top

Feedback Goodies



Did you ever wish your newsletter was an easy two way communications medium? Ploof! It now is!
If you would like to comment on the newsletter or expand/improve on something you have seen in here, you can now send your input to:

mailto:nlfeedback@htmlgoodies.com


We already receive a lot of email every day. This address will help us sort out those relating specifically to this newsletter from all the rest. When you send email to this address it may wind up being included in this section of the newsletter, to be shared with your fellow readers. Please don't send your questions to this address. They should be sent to our mentors: see http://www.htmlgoodies.com/mentors/


For those who are missing Peer reviews: we are once again revising the Peer review program in the hopes of creating a workable solution. The current plan is to move the new Peer Review pages into place in the new year. All those who have been selected for reviews in the past will be featured in the new pages. The new method will make it much easier for your peers to provide feedback and much easier for us to handle the publication side of things. "Watch this space!" It's coming soon!!

 


Thanks again for all your feedback!
 

Top


 


Windows Tech Goodie of the Week:

 

Wireless Home Automation Using .NET and X10

http://www.15seconds.com/issue/040413.htm

Learn how to use .NET to communicate with the X10 Firecracker Home
Automation System through a PC's serial port. Then build a mobile Web form
to access all X10-enabled appliances from a wireless device.


*** AND ***

Phone Number to Text Phrase ASP Script

http://www.asp101.com/resources/visitors/index.asp#phonetxt

Here's a fun little script that will print out every possible word that
your phone number might spell. While I didn't get anything as cool as
GoFedEx or PickUPS, I did find out that my number spells the gems JUXXEMS,
KTYYENS, and LUXYDOS.
 

 

Top
 
 
 
And Remember This . . .


On this day in...

1986 Explosion at Chernobyl Causes World's Worst Nuclear Disaster

An explosion blew the top off the nuclear power station and Chernobyl in the Soviet Union. The explosion was caused by the graphite tips of control rods that were being reinserted into the reactor to prevent a meltdown after an experiment went terribly wrong. Not knowing too much about the physics involved in reactors, a group of electrical engineers were experimenting with water pumps and the reactor's turbine. To enable their experiment, they had disconnected the reactor's safety and power regulation systems. They then ran the reactor at such a low power level that the core became unstable. Attempting to power it up again, they removed too many reactor control rods. They decided to reinsert about 200 control rods at once in an effort to avoid a meltdown. The graphite tips on the control rods exploded before the control rods' absorbent material could enter the core. The explosion threw 50 tons of radioactive material into the air where is was carried on currents. The contamination that resulted was four times greater the sum of the bombs dropped on Hiroshima and Nagasaki. An estimated 5,000 citizens have died as a direct result of the accident. Many more are seriously ill. Millions of acres of forest and farmland in Northern and Eastern Europe were contaminated. Sheep as far away as Wales remain un-cleared today.



Today was also the day that in: 1478 the Pazzi conspirators attacked Lorenzo & Giuliano de'Medici, killing Giuliano (have you seen the movie "Hannibal"?); 1514 Astronomer Copernicus first observed Saturn; 1564 Playwright William Shakespeare was baptized; 1928 Madame Tussaud's Waxwork Museum opened in London; 1948 the XP-86 "Sabre" jet prototype officially broke the sound barrier; 1954 a nationwide (US) test of the Salk Polio Vaccine began; 1962 The first UK satellite, Ariel 1, was launched (on a US rocket -- was also the first international payload on a US rocket); 1964 Tanganyika and Zanzibar unite, forming Tanzania; 1968 students seized the administration building at Ohio State University; 1977 Studio 54 opened in New York; 1981 $33 million was stolen from a Tucson Arizona bank in the largest bank robbery in US history; Rod Stewart was mugged and his $50K Porsche stolen; 1984 President Ronald Reagan visited China; 1986 Body builder/actor/California Governor Arnold Schwarzenegger married Maria Shriver; 1994 262 people died when a Taiwanese A-300 Airbus crashed in Nagoya, Japan; 1996 a four day auction of Jackie Onassis property ended having taken in $34.5 million;


Born today were: in 121 Emperor of Rome Antonius Marcus Aurelius (Marcus Antonio Verus); 1711 English philosopher David Hume; 1785 Haitian bird watcher and artist John James Audubon; 1886 "Mother of the Blues" singer Ma Rainey (Gertrude Pridgett); 1895 Hitler's deputy Fuhrer Rudolph Hess; 1900 seismologist Charles Richter; 1904 Jazz pianist William "Count" Basie; 1906 Actress Gracie Allen (Mrs George Burns); 1910 film director Tomoyuki Tanaka (Godzilla); 1927 comedian Jack Douglas; 1961 Chinese actress Joan Chen (Chen Chong);
 

 


Thanks for reading Goodies to Go!

 

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