How to Build a Sales Page with OptimizePress

By Nathan Segal

In this article you'll learn the basics of building a sales page with OptimizePress. When building a sales page it's important to track your visitors. One way of doing this is to use Google Analytics. This will give you information about what keywords people are using and this is will help you target your marketing.

A second step is to use a split test, sometimes known as an A/B test. This is where you create two different versions of the sales page and change only one element, such as the headline. When someone comes to your site, they see one of those two pages. Over time, you can measure which page performs better than the other, in terms of conversions into sales.

When working with Internet marketing there are two schools of thought. One is to create a sales page with an optional signup for a free offering, in the event that the prospect doesn't buy your product. A second way, which we explored in an earlier article is to create a squeeze page (which then redirects the prospect to your sales page after signup). The purpose of the squeeze page is to capture the prospect's name and email in exchange for something of value. You want their contact information to send out followup messages later, with the intention that one or more of those messages will induce the prospect to buy your offering(s) at which point the prospect becomes a customer.

When using an autoresponder, you have two choices when accepting signups, single and double opt-in. A single opt-in is where the user signs up and immediately becomes a part of your list. A double opt-in is where a verification message is sent to the user after signing up to confirm that they really want your information. When the user clicks on the confirmation link, they become a part of your list. Double opt-in lists are used to help reduce spam complaints.

When you use a squeeze page, the prospect signs up for your list using one of the opt-in options above. After the signup they receive your offering. And as part of the signup process, they will then be directed to the sales page. Assuming they like your sales presentation, they'll buy your product. When it comes to purchasing the product, there are several different ways that they can do so. One option is to use a merchant account with a bank, another option is to use ClickBank (http://www.clickbank.com/index.html), a third option is to use PayPal (https://www.paypal.com/ca/cgi-bin/webscr?cmd=_home&country_lang.x=true) and there are others.

optipimizepresshelp

To get started you'll need to be on the Dashboard in OptimizePress. Go to Pages: Add New. In the editor, I'm going to name my page Sales Page 1. After that, you'll want to select a template. Since you don't know what those are in advance you'll need to go to the right side of the Add Page area and under the OptimizePress Help area, click on View Template Gallery.

templategallery

In the the Template Gallery dialog box, click on the Sales Pages heading.

salepagetemplates

This gives you an idea of the various templates you can use. To pick a template, close this window, then scroll down to the Page Attributes section and under Template, choose the sales letter style you want to use.

As with the squeeze page, you'll paste the text into the editor window and control the page layout using the controls under the editor window. These will tend to override any settings made using the options in the editor window. There's an exception to that, and we'll get to it in a moment. When you've selected the sales page template, click on Update to save the page.

The next step is to begin adding text and other elements to the page. Note that when you do so, you'll see different areas where you can add and modify page elments. There's a tremendous amount of power here. You can choose Squeeze Page Options, Launch Page and Sales Letter Options, Membership Options (in case you're building a membership site using Wishlist, Nanacast, etc.), Page SEO and Optimization Options and OptimizePress Plus Pack Add-ons.

Since we're working with a sales letter, make sure you use the Launch Page and Sales Letter Options.

headlinetext

To begin, we'll Open Headline Options, click on the Headline tab, enable Show Options, then enter our text. I'm also going to add a Subheadline as well.

headertext

Here's the result so far.

shortcodes

A huge timesaver that's built into OptimizePress is the use of shortcodes. Note that at the far right of the editor window are three buttons, which allow you to add shortcode functionality to your layout.

shortcodestextlist

When I click on the first one (the lightning bolt). you get a text list of shortcodes offered in OptimizePress.

addtocartshortcodes

Clicking to the right of the lightning bolt brings up the following add to cart shortcodes. These are all add to cart options. The great thing about these codes is that it's a simple thing to add your purchase code from a payment gateway.

As an example, here's the shortcode text of one of these buttons:

[add_to_cart_btn_style_2 link="#" + target="_self"] [/add_to_cart_btn_style_2]. 

You replace the # tag with your purchasing information. As an exmaple, here's some purchase code you would insert: http://simplehowtoguides.com/dlg/sell.php?prodData=cb%5C21 Here's what the finshed code looks like:

[add_to_cart_btn_style_2 link="http://simplehowtoguides.com/dlg/sell.php?prodData=cb%5C21" + target="_self"] [/add_to_cart_btn_style_2]

It's that simple.

gazillionshortcodes

The button on the far right brings up a huge number of options, such as: Headlines, custom bullets, text boxes, testimonial boxes, guarantees and a lot more. All of these will save you a ton of time when building a sales page, because many of these elements are graphical.

shortcodesinaction

Here's an example of shortcodes in the WordPress editor.

simplesalespage

Here's an example of what a sales page will look like with some of these codes added to a page. This is only a small fraction of what you can do with OptimizePress. If you're planning to get into ecommerce and you're planning to work with sales pages, I highly recommed this WordPress theme. Not only will it save you a ton of time, it will also allow you develop a consistent style for your websites. Enjoy!

Resources

Web Copy That Sells

Tested Advertising Methods

Start and Run Your Own Copywriting Business

The Everything Guide to Writing Copy



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