Top White Papers and Webcasts

  • When talking about the sources of ad fraud, there’s a common narrative that all ad fraud originates from certain regions of the world. However, as fraudsters become more sophisticated, that myth is quickly being debunked. The reality is that ad fraud can take place from anywhere around the globe, with tactics like fraudulent cloud computing and domain spoofing, just to name a few. This research report examines the source of the majority of bad traffic rulings and takes a granular view of the sources of …

  • On-Demand Webinar   Tech is progressing at a very rapid rate, and thinking about its implications can be daunting for a company. Consider IoT: it is becoming pervasive — from doorbells to industrial compressors.   In this event, Dr. Sanjay Sarma, Vice President of Open Learning and Professor of Mechanical Engineering at MIT, will discuss how limiting one’s imagination to a product mindset is limiting. Instead, he will explain how focusing on customer needs can lead to better …