How to Attract Users with HTML5 Banners
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Banners are one of the most common methods of advertising. We see roadside billboards everywhere and marketers use these banners simply for awareness. Do you click on a billboard? Of course not, it's not possible.
But in the digital marketing industry, click through rate is very important to measure a banner's success. A successful banner ad must generate potential leads and should leave an emotional impact on your viewers.
The days are gone when you could use the old ways to design your banner ads. Google highly recommends that you to switch to HTML5 ads.
Moving towards better ways to display your banner to a targeted audience, HTML5 banners are taking the place of those old, static banners that have continued to rule the display world since the early days of the Internet. If you are still using static banners for any display campaign, you might be on the losing side and you might be wasting money on ineffective static marketing.
HTML 5 Banners Offer an Edge Over Competitors
Transforming the digital media world, HTML5 Banners are quite effective and hold a huge edge over those conventional banners that have become obsolete.
HTML5 banners have several benefits over conventional banners and are the perfect way to develop a proper display campaign. If you're looking to implement HTML5 banners in your Web marketing campaign, you can outsource design to freelance banner designers who can provide you some of the best options in the field of HTML5 banner design.
Ways to Attract Users with HTML5 Banners
HTML5 banners are compatible with most browsers and are also mobile friendly, so they offer all the technology needed to flourish in today's market. A better design makes you stand out, attracts users, and improves your click through rate.
Here are some ways to attract users with HTML5 Banners:
Create Design for Your Audience
For a successful marketing campaign, understanding your target audience is key. If you design your banner ads based on your audience's needs, they will be more likely to connect with your ads. For example, if you're trying to attract real estate people, you should create ads towards their specific needs. And make sure to tie your banner ad to a relevant landing page to improve the user experience.
If consumers don't find your ads relevant to them, they will reject them. Relevancy (90%) is the top factor in sparking interest in the newest forms of digital advertising.
Pay Attention to the Timing
Some agree the magic number for an ad is 15 seconds, while the others support the time frame of 20 seconds. Either way, if you opt for 15 seconds or 20 seconds, you need to take care of the fact that all frames of the ads must be lined up in the proper order to be more effective.
Consider your frames of advertisement as a complete set and thus research what gets displayed to your viewers; are they able to view the frames properly, are they understanding them? Make sure you are really communicating everything that you want to convey through your advertisement.
Put the Focus on Animation
Create a cool HTML5 banner with the proper animations that convey your thoughts clearly. Since, normally, the final frame of the banner has the heavy content, all you are left with are the initial frames to allure the audience and offer them a fascinating look.
A good HTML5 banner has all the elements with the right balance of animation and message to create an impressive and long-lasting memory for your target audience.
You must apply creativity in your ads. Research has found that "A euro invested in a highly creative ad campaign had, on average, nearly double the sales impact of a euro spent on a non-creative campaign."
Google has reported that the banner creative for their Android Wear campaign increased brand recall and intent by 15.8% and 9.4%, respectively.
Stand Out Call to Action
A clear call-to-action is needed in your advertisement. Lacking that confuses the viewers regarding what to do with the advertisement once it is completed.
Thus, offering viewers a proper call-to-action is a must to reach the desired goal — clicks. Use a phrase that is short, catchy and attentive!
Take Advantage of Replay Button
While creating an HTML 5 banner, don't forget to use the Replay Button at the ad's end to offer the viewers the option to review necessary information again and again, without any trouble. This may be something that many of your competitors don't offer.
Use Content Rich Media Ads
The recent advancements in the technology of rich media ads has offered a wide range of options for creative designers to come up with more creative ideas and designs than ever before.
The best thing about rich media ads is that they are interactive and function in the same way on mobile devices, thus offering your business the option to attract more users.
HTML5 banners offer endless possibilities to designers and business owners to go ahead with the best advertising display campaign and grab the eyeballs (and potentially wallets) of virtually unlimited users!
Have you ever designed any HTML5 banner ads? Any tips you want to share with us or any questions? Please drop your views in the comment section. We want to hear from you.
About the Author
Kunjal Panchal is a Digital Strategist and a social media geek. She is passionate about content marketing and strongly believes in the power of storytelling for marketing. A perfect day for her consists of reading her favorite author with a hot cuppa coffee. Find her on Twitter and LinkedIn.