Adobe Makes Flash Type Ads Searchable Using HTML5
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Date: 1/31/2018 @ 2 p.m. ET
Adobe Edge, a new and easy to use alternative to Flash, applies HTML5 to allow businesses to build animation into their Web ads, and now, they can be easily indexed and stored by Google bots and Bing. Appling a special HTML5 file, this new technique was developed by Adobe and is expected to significantly lower the costs of developing ads for the web while providing more search-ability for those same ads. A win-win, providing search engines don’t begin to block the content from being served. Read more here.