Why Search Matters: Maximizing Website Return on Investment

By HTMLGoodies Staff

As a business owner, you need to know the return on any investments that you make in your business. Websites are no different, and are actually among the most measurable marketing investments that a business can make. This whitepaper shows how Google search solutions can provide web developers with a way for businesses to increase revenues from a website.

Google search solutions maximize a website's return on investment (ROI) bu using a four step approach which includes the following measures:

  • Drive traffic
  • Analyze traffic
  • Optimize the site
  • Increase conversions and decrease bounce rates
This whitepaper discusses the merits of several Google services which facilitate these measures, including Google AdWords, Google Analytics, Google Website Optimizer, and Google Site Search and Search Appliance.

View Full Article

Make a Comment

Loading Comments...

  • Web Development Newsletter Signup

    Invalid email
    You have successfuly registered to our newsletter.
Thanks for your registration, follow us on our social networks to keep up-to-date