Why Search Matters: Maximizing Website Return on Investment
As a business owner, you need to know the return on any investments that you make in your business. Websites are no different, and are actually among the most measurable marketing investments that a business can make. This whitepaper shows how Google search solutions can provide web developers with a way for businesses to increase revenues from a website.
Google search solutions maximize a website's return on investment (ROI) bu using a four step approach which includes the following measures:
- Drive traffic
- Analyze traffic
- Optimize the site
- Increase conversions and decrease bounce rates
This whitepaper discusses the merits of several Google services which facilitate these measures, including Google AdWords, Google Analytics, Google Website Optimizer, and Google Site Search and Search Appliance.