Making Sense of Mobile Marketing
Bryce Marshall--a noted mobile marketing expert--wrote this whitepaper on mobile marketing. He breaks the discussion down into three focus points:
- Making Sense of the Mobile Landscape - Marshall defines "mobile marketing" as "marketing interactions with an individual through the technologies found on their mobile device" and describes the various mobile technologies involved in mobile marketing.
- Making Sense of the Mobile Audience - The various elements of mobile delivery are discussed, including the Mobile Web, Apps and Mobile Ads
- Making Sense of Mobile Strategy - The strategy involves asking yourself some important, relevant questions that Marshall discusses.