Work Smarter on SEO Campaigns, Not Harder
Developers and business have long been fans of search engine optimization (SEO) as a part of an integrated marketing campaign. While working on such a campaign, they should keep in mind that it's not about working harder, but rather working smarter.
The process of determining keywords has gotten more difficult, often requiring extensive studies by advertising agencies to determine which keywords are most likely to be used by the business' potential customers. Once that is done, one can't just sit back and relax--SEO work is ongoing, and keywords must continually be monitored and updated as necessary.
As always, content is king in regards to SEO. Staying relevant, providing timely information, and being consistent is paramount to staying on top of your site's SEO game.
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