The Case for Long Blog Posts
If you don't have any text content longer than two thousand words on your website, you should. So says The Next Web, which has published an article delving into the research on long-form content. Here's a quick overview:
- Hubspot research shows that articles between 2250 and 2500 words get the most organic search traffic.
- The same Hubspot report and a separate study by Moz say articles longer than 2500 words get the most backlinks.
- BuzzSumo and Quick Sprout found that longer articles get shared on social media more often.
- A Pew study found that mobile users spend more time reading longer articles.