New 'Intel Cloud Technology' Program Exposes Cloud Service Capabilities for Better Customer Experience and Value

By HTMLGoodies Staff

To help IT organizations make better, more informed purchasing decisions and ensure optimal performance for their cloud applications, Intel Corporation is teaming with 16 leading cloud service providers (CSPs) around the world to introduce the "Intel® Cloud Technology" program. This first-of-its-kind initiative will provide cloud users with a clear view into the technology powering a CSP's infrastructure before they purchase any services or instances.

With infrastructure-as-a-service (IaaS) revenue expected to increase 41 percent annually by 2016 and more companies considering outsourcing their IT services, the technology that powers cloud-based services and applications matters more than ever. CSPs participating in the new Intel program will be recognized by using the "Powered by Intel® Cloud Technology" badge to distinguish their Intel-based instances where the performance and security capabilities of the underlying hardware become transparent to the end user.

The Intel Cloud Technology program builds on the collaboration announced last September between Amazon Web Services (AWS) and Intel to communicate to customers the specifications, performance, quality, and security benefits of the Intel technology used in AWS instances.

"Much like when choosing a car, the type of engine that runs a cloud service dramatically affects performance and efficiency," said Jason Waxman, vice president, Data Center Group and general manager, Cloud Platform Group, at Intel. "Cloud customers want to know what technology their applications are running on because it has direct impact to their business. For the first time, users will have the transparency to select the technologies that are optimal for running their applications in the cloud."

It has been reported that a heterogeneous cloud infrastructure environment may result in 40 to 60 percent performance variation. Therefore, end users are increasingly looking for more insight into the performance, capabilities and cost trade-offs of the many instances that CSPs offer so they can get the right size and type of performance matched to their specific workloads.

"The key to unlocking flexibility, productivity and cost trade-offs when using the public cloud is choosing a quality provider with platform performance and capabilities that meet our specific needs," said Don Whittington, CIO of Florida Crystals (owner of Domino Sugar and C&H Sugar). "With our CSP Virtustream participating in Intel Cloud Technology program, we are now aware of the underlying hardware powering the services we buy and we can make better choices to ensure we have the optimal workload performance for our investment."



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