Google Investing in New HTML5 Development Tool for Advertisers
Google announced they are investing in a new HTML5 creative development tool designed to aid in building interactive Web experiences for consumer Web sites and applications. Google is preparing to release a list of new tools for mobile developers including a new campaign manager for the ad serving process as well as the integration of the social marketing startup Wildfire. In addition, the Google Web Designer will be integrated with DoubleClick Studio and AdMob from its DoubleClick Internet advertising subsidiary. Read the full story here.