Basic Web Development Skills are Still Vital
As little as 10 years ago, when people were in need of a product or a service, they looked in the yellow pages of their phonebook. Today, Google fills that need. If your website isn't up to par, or your site's SEO methodology is faulty, your business will likely suffer.
As Jamie Brewer, web designer for Triggerfish puts it, "I think nowadays, if most people have a question about a company, they're going to Google it, and that will be their first impression. And if someone goes to your website and it's bad, people will think that's how you run your company."