How the Web Was Won, by the iPad
Many businesses are interested in creating apps for their site's visitors. Even Mashable, a popular tech blog, has created an iPad app. Why do they need one? Because iPad users are looking for a more streamlined version of their favorite sites.
For the most part, the desire to appeal to iPad users isn't a bad thing--after all, most sites that have been modified to work on iPads do look better than their original web personas. Besides having a more streamlined appearance, they often provide better user experiences, and appear to more people in general.