Interactivation Releases Developer Toolkit for Interactive Video Apps
Some examples of what can be done using InteractiveXML are available for viewing. YouTube does provide a tool called Annotations, which provides clickable "choose-your-own-adventure" experiences, but Interactivation is hoping to entice developers with the ability to use variables, branching logic, web service calls, screen overlays and the ability to create rich interactive video experiences.
Matthew Davidge, President of Interactivation, is excited about the release, stating that "Our web-based tool allows developers to focus on the scripting and creativity of the user experience rather than the mechanics of building and deploying. That makes development and deployment fast. When we shoot a demo for an advertising agency, we aim to shoot, cut, build and deploy in three days from script to screen."