Don't Make These Five Website Mistakes
Even in 2010, some companies are still thinking in 20th century terms. Even today, the musician Prince stated that he thought the Internet was dead, and there was no reason for him to use the web for music distribution? He is wrong, because all of his peers, and competitors, are already online--and they aren't going anywhere.
Which brings us to the next potential pothole...knowing your audience. Perhaps Prince feels that he knows his audience, however even his older fans have embraced the web. Failure to know who you are trying to reach can be a fatal flaw to an otherwise flawless plan.